An olfactive voyage through place, memory and time, La Femme Prada and L’Homme Prada consummate an aesthetic relationship through experimentation and tradition
Fall 2016 sees the launch of La Femme Prada and L’Homme Prada – the quintessential Prada fragrances. Each is set to delineate and define the chic and elegant feminine and masculine worlds of Prada, while emphasising a sensual dialogue and exchange between the two. The coming together of La Femme and L’Homme in the Prada world reflects the contrasted and complementary nature of identity of one self for Prada.
The instinctive, human, highly crafted and boundlessly imaginative approach that Prada ascribes to the making of fragrance is everywhere present in the ‘olfactory maps’ for both La Femme Prada and L’Homme Prada. Designed to take the wearer on a voyage through place, memory and time, somehow there appears a sensual meeting point for these distinct female and male fragrances to consummate an aesthetic relationship through experimentation and tradition.
Functioning as two individual parts of a whole, the fragrance bottles and packaging of La Femme Prada and L’Homme Prada are complementary rather than contrasted. A rich and unexpected mix of tradition, symbolism and intensely crafted quality reflects each scent, with codes of fashion and architecture intertwined.
Utilising the talents of a new generation of male and female actors playing a variety of enigmatic roles, a new running narrative unfurls in the fragrance world. Here, Dane DeHaan, Ansel Elgort, Mia Goth and Mia Wasikowska are revealed as the first cast to personify the world of Prada elegance in its many forms for La Femme Prada and L’Homme Prada.
A long-time Prada collaborator, photographer Steven Meisel brings his masterful eye to bear on the personification of various Prada characters through portraiture.
L’Homme Prada is a fragrance of pairs, of doubles, of juxtapositions and layers. The classic codes of the male Fougère are all present in neroli, geranium and patchouli. Yet the interchangeable male/female Prada signatures are present, too, in the shape of iris and amber, the principal elements. It is a mix that is both airy and yet purposefully, highly sensual.
Olfactory Notes of L’Homme Prada:
Top: Neroli, Pepper
Heart: Iris, Amber, Violet, Geranium
Base: Patchouli, Cedar
Available in 100 ml, at retail price AED 455
La Femme Prada
As an olfactory chimera, La Femme Prada is an invitation to emotion. Straying from fragrance’s more familiar routes, a sultry journey is evoked by its frangipani wake. This solar note, a hyper-sensual floral, evokes the dewy humidity associated with the faraway flower. The note is interwoven with ylang-ylang, its spice made smooth with beeswax, vanilla and tuberose. A distilled vetiver finishes the fragrance, grounding and rounding its feel.
Olfactory Notes of La Femme Prada:
Top: Spices, Beeswax
Heart: Frangipani, Tuberose, Iris, Ylang-Ylang
Base: Vetiver, Vanilla
Available in 100 ml, at retail price AED 595