From humble beginnings, Ahmed Al Maghribi creates timeless, high-quality perfumes loved across the GCC
Artist’O: The Exclusive Alora Niche Collection
Category - Happening
An exclusive interview with Merve Müstecaplıoğlu, Board Member at Parkim Fragrance House, reminisces about the house’s rise from Istanbul to the Gulf
Delicately floral, richly fruity, Osmanthus is perfumery’s quiet luxury
Vanessa Prudent draws inspiration from her travels, translating memories into evocative scents
Not merely a maison of perfume, Guerlain is a soul steeped in elegance, memory and the quiet power of scent
Appointment Of Olivier Salvatico As Global Managing Director Of Expressions Parfumées.
Parfex enchanted visitors at Beautyworld Saudi Arabia with an exceptional stand : "Once Upon A Dream", a dreamy interlude amid the hustle and bustle of the...
A celebration of untold heritage through scent, art, and innovation in Riyadh.
Charlie Puth indulges in Bitter Peach by Tom Ford, calling it one of his first luxury splurges. Captivated by its packaging, he discovered a scent that was...
Unveiled at Esxence 2025 in Milan, the Alora Collection by Artist’O celebrates purity and craftsmanship. Each fragrance, crafted from the finest natural...
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