Riyadh Glowed As Beautyworld Saudi Arabia Returned

Riyadh Glowed As Beautyworld Saudi Arabia Returned

Beautyworld Saudi Arabia opened, showcasing global trends in the beauty industry

Running until the 13th of February, Beautyworld Saudi Arabia offered visitors unrivalled access to five of the industry’s fastest-growing segments: Fragrance, Cosmetics & Skincare, Hair, Nails and Salon Supplies, Personal Care & Hygiene, and Supply Chain & Services.

His Royal Highness Prince Turki bin Mohammed bin Nasser bin Abdulaziz Al Saud opened Beautyworld Saudi Arabia, the region’s largest beauty and wellness trade fair, at the Riyadh International Exhibition Centre.

Beautyworld Saudi Arabia was spread over 4 halls for the 2024 show at RICEC, having grown four times in size from previous events, and was expected to welcome over 340 exhibitors from around 36 countries. The edition promised to capitalise on the previous demand from 2022’s Beautyworld Saudi Arabia, which was the most successful and best-attended edition in the event’s history.


“As we opened the 4th edition of Beautyworld Saudi Arabia, this year’s event was geared up to become the biggest and boldest yet. With increased participation from international pavilions and exhibitors, and an inspirational range of new features for our expected visitors to enjoy, the growth and diversity of offerings across all sectors was a testament to the size of the opportunity for the industry in the region right then, and into the future,” Bilal Al-Baramawi, CEO of exhibition organisers 1st Arabia Exhibitions and Conferences, said.

This year, Beautyworld Saudi Arabia debuted two brand new show features, designed to elevate the visitor experience and give insight into global trends and expertise. The Next in Beauty Conference brought fresh insights and advanced business strategies to the fore, running across all 3 show days, while the BeautyLIVE! stage saw 3 days of demonstrations, training, artistry, and showmanship for the very first time in KSA.

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“With demonstrations, conference insights, and the best opportunity in the world for suppliers, brands, businesses, and beauty professionals to network and explore, Beautyworld Saudi Arabia was set to cement its position as one of the most globally important industry trade shows in the biggest edition to date,” said Syed Ali Akbar, Show Director at Messe Frankfurt Middle East.

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