Parfex: Once Upon A Dream
The new perfume collection presented by Parfex at Beautyworld Saudi Arabia 2025
Dreams, an infinite source of inspiration
Dreaming is a journey, an escape, a gateway to the imagination. Well before this trend took hold in 2025, Parfex had already set out to explore this universe. The Masters of Dreams theme at the Esxence show in Milan in February 2025 confirmed this growing enthusiasm, and numerous product launches embraced this theme, firmly anchoring our new collection in the spirit of the times.
When dreams become perfumes
Starry Night, by Jean-François Thizon, is an ode to the magic of starry nights where the sands whisper the secrets of ancient times. This fragrance evokes a breath of fresh air over a crackling fire surrounded by draped leather fabrics and the flickering of lanterns in the darkness. A play of light and shadows transcribed into deep, airy notes.
Mirage of Tomorrow, imagined by Lucie Lopez, conveys the idea of a fantasy world where blue skies have been replaced by a white haze, made of a blend of musks and a touch of mandarin. This sanctuary features fresh green leaves and woody vines intertwined around metallic structures, highlighted through incense and spices.
Lost Echo, designed by Pauline Barthale, delves into the world of forgotten dreams inspired by the former French Concession district of Shanghai. Its dark and intriguing inky accord evokes fleeting memories, those elusive impressions that fade upon waking. A fragrance that is both nostalgic and elegant, playing on shadows and memory.
Dream Differently
The collection of six fragrances also explores other different dimensions of dreams, from Head in the Clouds, a celestial escape, to Desert Beyond, a quest for infinity, and Tender Memories, a dive into childhood.
With Once Upon a Dream, Parfex invites you on an olfactory journey where each fragrance is a dream to be breathed in… and never forgotten.
Discover it at stand 4C20, Beautyworld Saudi Arabia, from April 21 to 23, 2025.
