Beautyworld Middle East 2025 Reaches New Global Heights
Beautyworld Middle East 2025 delivered unmatched global energy, innovation, and fragrance excellence with record participation
Beautyworld Middle East 2025 concluded its 29th edition on an unprecedented high, reaffirming Dubai’s status as the global epicentre of beauty and fragrance innovation.
Held from 27 to 29 October at Dubai World Trade Centre, the event welcomed more than 2,500 exhibitors from 68 countries and a remarkable 85,297 visitors from 178 nations—a nearly 20% rise from 2024 and the most international turnout in the show’s history.
This year’s edition expanded to 22 halls, offering an immersive journey across fragrance, beauty tech, skincare, packaging, salon excellence, and personal care.
The result was a dynamic, boundary-breaking showcase where global brands, niche creators, distributors, and trendsetters converged for three intense days of business and inspiration.
Fragrance took centre stage with compelling new features. The debut Next in Fragrance Conference gathered leading perfumers, founders, and innovators for 52 insightful sessions exploring the future of scent creation, sustainability, and consumer shifts.
The new Natural Notes zone spotlighted nine global ingredient specialists championing
the rise of clean and conscious perfumery.
A major highlight was the exceptional growth of Quintessence, now hosting over 100 niche fragrance brands, including the highly anticipated arrival of Xerjoff, which unveiled its luxurious UAE Exclusive Collection, a tribute to the nation.
The annual Signature Scent Competition captivated visitors through an immersive AirParfum® experience. This year, Spanish fragrance house EMSA claimed the crown with Lumière D’Orient, created by perfumer Marc Cuesta, now named the official fragrance of Beautyworld Middle East 2025.
Beyond fragrance, the show buzzed with creativity—live showcases, global artistry, innovation-driven SMEs, and award-winning talent all contributed to a high-energy atmosphere. With record-breaking international participation and exceptional business momentum, Beautyworld Middle East 2025 stands as the most globally resonant edition yet, raising the benchmark
for the beauty world.
