Summer 2026 has sparked an undeniable longing for the coast, where sunny holidays, relaxed beachside afternoons and effortless luxury define the season. It is a feeling found in the crisp touch of fresh linen during a seaside stroll as much as in the warmth of a sunlit escape by the shore. Capturing this spirit of laid-back elegance, Rasasi Perfumes 1979 has officially unveiled its carefully curated Coastal Cool Summer campaign.
The collection invites fragrance lovers to bottle their favourite summer memories and bring the essence of a coastal escape into everyday life. A fragrance has the power to become a personal time capsule, carrying the freshness of the sea, the warmth of a coastal breeze and the carefree spirit of a summer holiday. Featuring an array of airy marine and vibrant citrus compositions, the campaign presents fragrances designed to complement both travel adventures and daily wear. At the heart of the collection, however, is a milestone launch that defines the season.
Celebrating 10 Years of Hawas
This year marks the tenth anniversary of Rasasi’s iconic Hawas collection, a fragrance line that has remained a favourite for warm weather enthusiasts over the past decade.
To commemorate the occasion, Rasasi has introduced 10th Anniversary: Part 1, with the launch of Hawas Sapphire, created in collaboration with fragrance authority FBFragrances. Positioned as the centrepiece of the Coastal Cool Summer campaign, Hawas Sapphire represents the brand’s latest premium interpretation of tropical freshness.
Introducing Hawas Sapphire
Developed over more than a year of meticulous formulation, Hawas Sapphire blends tropical brightness with marine sophistication.
The fragrance opens with sparkling notes of guava and blackcurrant, creating a fresh and fruity introduction. The heart reveals orange blossom and sandalwood, adding warmth and refinement, before settling into a lasting base of ambergris and musk that lingers well into the evening.
A Global Three-Month Journey
To accompany the launch, Rasasi is taking the Coastal Cool Summer campaign on an exclusive three-month international tour across major cities worldwide.
The experiential campaign will allow fragrance enthusiasts to discover Hawas Sapphire firsthand and experience its performance across different climates and destinations. The tour also builds anticipation for the next chapter of the Hawas anniversary celebrations.
While audiences around the world explore the tropical marine character of Hawas Sapphire, the campaign is quietly leading towards its final destination, where the highly anticipated Part 2 of the 10th anniversary collection will eventually be revealed.
With Coastal Cool Summer, Rasasi invites fragrance lovers to discover a scent that captures the essence of summer while celebrating one of its most iconic fragrance collections. As Hawas Sapphire makes its global debut, all eyes now turn to the next chapter of the Hawas story.
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