At the recent Beautyworld KSA, Düllberg Konzentra ME showcased its evolving identity, a house of creation that communicates with authenticity, boundless creativity, and cultural awareness. What made this edition truly significant was everything that came before and after it.
Four of the company’s perfumers, Christian Plesch, Scott Moroschan, Rebecca Kirchmeier, and Basak Corlu, travelled to Riyadh for a cultural immersion designed to provoke the senses
and inspire creative depth.
Together, they explored the historic district of Diriyah, visited the National Museum, wandered through a traditional souk rich with oud and incense, and even sampled frankincense.
Custom-made qamis were worn as the team enjoyed traditional cuisine at Najd Village restaurant. For Düllberg Konzentra ME, it was essential that their creative team not only worked for the region but also walked it, listened to it, smelled it, and experienced it firsthand.
The Ambassador Collection, crafted specifically for the GCC market, was unveiled at the fair. This immersion added depth to the storytelling and reaffirmed the collection’s essence, a perfume-making method that balances contrast with harmony. Rooted in classical perfumery, the collection is expressed through the unique raw materials of the Middle East.
The Air Care collection also earned remarkable acclaim, confirming the region’s growing interest in sophisticated scent experiences beyond personal fragrance.
The feedback validated the impact of true connection; these fragrances resonated not only for their quality but also for their meaning. This edition also reflected a seamless collaboration between the Hamburg headquarters and the Dubai office, resulting in a unified, elegant, and culturally relevant presence.
In an age where authenticity leads, Düllberg Konzentra ME is confident in its path forward: create with purpose, listen before composing, and let every detail express who they are.
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