The appointment of Olivier Salvatico as Global Managing Director marks a strategic milestone for Expressions Parfumées, reflecting its ambition for global growth and internal empowerment.
His mission is clear: to support President Christophe Marin in deploying the company’s long-term vision while reinforcing its managerial structure and driving international expansion.
Expressions Parfumées has built its reputation on agility, responsiveness, and proximity — values deeply rooted in its DNA. Its ability to serve local and regional clients with tailored solutions is underpinned by a robust internal ERP system connecting creation, commercial, and production teams, enabling fast, flexible execution across the board.
Under Olivier’s leadership, the company seeks to scale this model globally. With strong momentum in the Middle East, exceptional growth across Asia, Europe and our French historical market, major investments are under consideration. Parallel strategies are underway in Africa and South America, following a tested approach: deploying expert regional sales teams, supported by distributor networks and progressive local office openings.
Olivier’s path mirrors the company’s evolution — hands-on, international, and driven by a passion for the industry. From early roles in production to international business development in APAC, and the creation of the Bangkok subsidiary in 2013, he has cultivated a field-based, pragmatic leadership style that complements Christophe Marin’s strategic and technical depth.
The complementarity of their profiles is now a core asset. While Christophe brings industrial expertise and long-term strategic vision, Olivier contributes a commercial instinct, multicultural insight, and frontline agility. Together, they form a cohesive leadership duo, poised to meet the challenges of a fast-moving, highly competitive fragrance market.
Reflecting on his journey, Olivier adds:
“Christophe Marin has played a key role in my development — first by trusting me with the Asia expansion, and now by supporting me as a mentor. That confidence, built over a decade, is the foundation of the strong partnership we share today.”
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