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Since its inception in 2005, Xerjoff founded by Sergio Momo, has redefined luxury perfumery with its exquisite craftsmanship and rare ingredients.
In this exclusive interview, Sergio Momo shares insights into Xerjoff’s evolution, the inspiration behind its iconic fragrances, and the brand’s deep-rooted connection with the Middle Eastern market.
ParfumPlus: Xerjoff has become synonymous with luxury and artistic perfumery. What inspired you to create the brand, and how has it evolved over the years?
Sergio Momo: Xerjoff wasn’t born from economic research —it was a personal passion project. In the beginning, we didn’t even have a formal company or a profit-and-loss sheet. It was simply about creating something unique, inspired by nature and Italian craftsmanship.
There were so many elements I wanted to bring into the brand, but at first, some of them felt too complex to turn into reality. Over time, however, we found ways to refine and incorporate those ideas, shaping Xerjoff into what it is today.
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