Beautyworld Middle East 2024 Breaks Records With Global Participation
Organised by Messe Frankfurt Middle East, Beautyworld 2024 fostered innovation and collaboration
2,000 global and regional exhibitors gathered for the largest Beautyworld Middle East exhibition ever from 28 to 30 October 2024 at Dubai World Trade Centre.
The 28th edition attracted over 70,000 visitors, a 10% increase on the 2023 show, with this year’s exhibition showcasing Fragrance, Cosmetics & Skincare, Beauty Tech, Personal Care & Hygiene, Hair, Nails, Salon Supplies and more.
International attendance from visitors grew by 8% overall with 164 participating countries, an increase of 8 countries compared to last year.
A record number of visitors experienced the largest and most successful edition of the region’s international trade fair for the beauty and wellness industry at Beautyworld Middle East 2024.
Organisers Messe Frankfurt Middle East has announced that this year’s event, held from 28 to 30 October at the Dubai World Trade Centre, attracted 71,439 visitors, marking the highest attendance and participation figures in its history.
The growth in international participation from both visitors and exhibitors highlights the GCC region as one of the most lucrative beauty and wellness markets in the world.
International participation surged across all show sectors, with notable increases from countries eager to explore products from the Middle East, as well as international novelties. China led the way with a 79% rise in participation compared to 2023, followed by the US (65%) and UK with a 62% increase. Additionally, there was a notable 52% increase in visitors from all over Europe, reflecting the strong appeal of the regional market for global players.
Show highlights included the return of the Next in Beauty Conference, the Front Row by Nazih Group stage and the Nail It! competition.
In addition, Beautyworld Middle East 2024 marked the exciting debut of Beauty Beginnings in collaboration with International Luxury Brand Consultancy (ILBC) as well as the beautyLIVE stage.
