CPL Aromas' Great Adventures At Beautyworld Middle East 2024
CPL Aromas showcases innovation, culture and creativity at Beautyworld 2024
CPL Aromas, the esteemed family-owned fragrance house, shined brightly at Beautyworld Middle East 2024, one of the industry’s most prestigious gatherings, drawing over 70,000 visitors from more than 150 countries. With 2,000 exhibitors spanning 16 halls, the event was a vibrant platform for CPL Aromas to engage with global clients and new audiences.
This year, CPL Aromas introduced the captivating theme of “Great Adventures,” an immersive journey celebrating discovery and innovation. The experience was rooted in four key pillars:
The Local Palette displayed fragrances with deep local imprints, each capturing the heart and soul of Middle Eastern traditions. Visitors were taken on a sensory journey that brought the heritage of the region to life, with fragrance names inspired by cultural identity and personal connection.
The Great Escape paid tribute to the landscapes, heritage and traditions that form the Middle Eastern spirit. Fragrances in this collection tell stories infused with local landscapes and timeless customs, inviting visitors to feel
the rhythm of the region’s cultural heritage through scent.
AromaSpace Gems, in collaboration with the NGO Kreative Call, showcased CPL Aromas’
commitment to inclusivity and creativity. This pillar featured artistic expressions created by talented individuals with autism, translating raw emotion into fragrance and form.
Middle East 3.0 brought CPL Aromas’ vision for the future into focus, blending regional tradition with modern innovation. This forward-thinking concept showcased how the region’s heritage continues to shape future possibilities.
CPL Aromas also hosted an exclusive event, A Michelin Experience With A View, featuring Chef José Avillez at Tasca, Mandarin Oriental. Guests savoured fine dining while exploring the latest collection containing CPL AromaSpace, Seaside.
The event was even more special as it celebrated the 10th anniversary of CPL Aromas’ factory in Dubai, marking a decade of excellence and innovation in the region. CPL Aromas’ participation celebrated the artistry and innovation of fragrance at Beautyworld 2024.
