Danielle Hokayem, Fine Fragrance Director at Givaudan, praised this year’s Beautyworld Middle East for its growing international reach and influence. “The show has taken on a new level of global significance, drawing visitors eager to understand the fragrance industry and its key players,” she said.
Givaudan introduced their Global Creative Initiative – Fire, at the event. This innovative program spans their Taste & Well-being and Fragrance & Beauty divisions. Hokayem explained, “Our perfumers have explored fire as both an inspiration and a fundamental element in creating diverse fragrance applications, igniting new directions in perfumery.”
Highlighting the Middle East’s influence, she remarked, “We are living in the golden years of Middle Eastern perfumery. Arabian perfume styles are now celebrated and adopted worldwide.”
Hokayem emphasised that Beautyworld Middle East serves as an essential platform for showcasing this evolution and fostering connections within the global fragrance community.
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