Lauder’s New Incubation Ventures Invests In Next Generation Fragrance Brand Vyrao
The Estée Lauder Cos. early-stage venture fund has taken a minority stake in Vyrao, a British brand offering unisex fragrances meant to heal, inspire and energize body and home.
Vyrao’s latest scent, The Sixth, was developed in collaboration with International Flavors and Fragrance’s Science of Wellness Program, which studies brain activity and corresponding emotions attributed to various scents.
Each 50-ml. bottle contains a Herkimer diamond crystal, a type of quartz said to clear the body’s chakras, or energy points, and allow for spiritual energy to flow.
The fragrances have names such as Witchy Woo, Magnetic 70 and Free 00, and are made with plant and flower-based ingredients. They contain familiar notes including Italian bergamot, orange flower absolute, juniper wood, frankincense and Turkish rose oil, with each blend meant to impart a different sensation, or power.
Brunello Cucinelli Introduces Fragrances
The Italian company partnered with EuroItalia for its first foray into beauty is launching a scent for women and one for men fronted by Arizona Muse and James Turlington, respectively.
The Italian brand partnered with fragrance manufacturer EuroItalia on the project. Inspired by the company’s roots and the land of Umbria, the fragrances were created by Firmenich master perfumers Daphné Bugey and Olivier Cresp.
“I wanted to create a contemporary and timeless fragrance because it’s the first one for men for the brand,” echoed Cresp. Inspired by the rows of cypresses seen at the brand’s headquarters in Solomeo, Italy, the nose decided to make the tree his starting point for the men’s perfume.
In the juice, the essence of cypress is balanced by spicy juniper as well as bergamot, lemon, ginger and black pepper, among others.
Coming in an classic glass bottle with aluminum details and boasting a smooth surface for women and a chiseled one reminiscent of old-school colonias for men.
Cartier Unveils Vanessa Kirby La Panthère Campaign
English actress and philanthropist Vanessa Kirby is the face of Cartier’s new La Panthère fragrance campaign. Kirby has a long history on stage and screen, shooting to fame and critical acclaim with her role as Princess Margaret in Netflix’s “The Crown.” The La Panthère fragrance campaign marks the beginning of the partnership.
According to the company, the debut campaign sees Cartier return to its origins of its beloved animal through the heart of a tropical forest, where it all began. Kirby appears from within this green, hidden land, led by instinct alone, and transforms into her alter ego, a feline, the reflection of her personality, both predatory and protective.
“It is such an honor to become an ambassador and embody the wild feminine spirit behind the iconic scent of a Panthère,” Kirby said. “To be aligned with a house that has a real appreciation for, and commitment to philanthropy, women’s empowerment, conservation and arts and culture, powered by the extraordinary team at Cartier, is truly inspiring. They have become a family to me and I am honored to be on this journey with them.”
L’Objet Forays Into Personal Fragrances
The home fragrance and design brand is entering into the personal scent space for the first time.
The collection includes four nature-inspired eau de parfums: Oh Mon Dieu!, evoking the spirit of Paris in 1969; Bois Sauvage, reminiscent of a wet forest scent; Rose Noire, a mix of roses, and Côté Maquis, meant to remind wearers of a sunny Mediterranean day.
Similar to L’Objet’s approach to design, the fragrances are carefully crafted with the best materials. The new eau de parfum collection, which has been in development for the past four-and-a-half years, uses high quality raw materials and natural ingredients, which identifies as a key differentiator.
Dior Beauty Introduces ‘Gris’ Collective To Complement Gender-Defying Fragrance
Dior is bringing house codes and the values of an up-and-coming consumer base together as part of a new campaign and collective. The juice at the center of Dior’s Gris — or gray — is in fact violet. It’s the color of the unisex fragrance, seen through its transparent bottle.
The artist is one of five creatives tapped by Dior to interpret the scent in works of art. He’s joined by Andrés Reisinger, Thomas Trum, Mileece and Collectif Scale.
“Violet is the base color,” continued Johnston of his creation, “Gris”. “And then I went lighter and darker, so it’s all shades of purple, violet, but some almost look black,” he added.
Johnston had yet to smell the fragrance, he admitted, as he was working on the installation. The inspiration came from the colors and their nuances as it relates to the house — including gray, the emblematic Dior shade. The color not only nods to modernity, but to Dior’s history.
Acqua di Parma’s Sicilian Inspired Limited-Edition Fragrance
The new limited-edition fragrance Arancia La Spugnatura by Acqua di Parma.
Drawing inspiration from the Sicilian origins of its star ingredient, the Arancia Vaniglia orange, harvested in the city of Ribera, the kiosk will be themed after the Italian island. In addition to drinks and a special Arancia Vaniglia-flavored ice cream, a bespoke menu curated by renowned Sicilian chef Filippo La Mantia will echo the olfactory notes included in the scent.
Created by master perfumer François Demachy, the fragrance features top notes such as mandarin and citrus, a heart of bitter almond and black pepper and a woody base including cedarwood and musk.
The key feature of the scent is the traditional sponging technique “La Spugnatura” deployed in the manufacturing process. Generally used for bergamot, the manual extraction procedure is performed by few artisans in Italy, who have been involved by Acqua di Parma as part of the company’s ongoing mission of preserving and enhancing traditional and valuable techniques.
