Fragomatrix: The Legacy In The Family
From fine fragrances to award winning perfumes, Fragomatrix has an impressive legacy that continues to increase its global footprint
Fragomatrix is one of India's largest manufacturers and exporters of all natural floral extracts, Indian essential oils, spice oils, concrete and industrial perfumes, and fragrances. The brand is known for its distinct design and prominent placement, but also for its legacy as a niche fragrance house. They specialise in creating fine fragrances and award-winning oriental fragrances with the expertise of their master perfumers - all this from the family!
Taking charge
Master perfumer & director, Puneet Jain, a third-generation perfumer in his family,leads the team at Fragomatrix. With his vast knowledge and deep devotion for creating perfumes, Puneet has made Fragomatrix one of the most preferred companies by the brands in 32 countries worldwide.
Fragomatrix has inherited the family tradition of over 65 years which has given the team a thorough understanding of perfumes and its raw materials thus, winning the hearts of the people and becoming an integral part of its success story.
Acknowledging the legacy and thanking its patrons, Puneet said, "We are strongly driven by our legacy. I believe our employees are more like family, they are our core strength. Therefore, our policies revolve around taking care of them as well as giving them a healthy work environment. This includes sponsoring the education of the children of all our staff members in reputed schools.Our creative studios remain open 24/7 so if any of our perfumers suddenly feel inspired or just want to come in and work when they get an idea, the doors are always open for them."
The infrastructure
Fragomatrix has eight manufacturing units across India. They have factories at Kannauj and Aligarh in UP, two factories in Silvassa and one each in Ganjam, Orissa, Tamil Nadu and Surat. They also have state of the art laboratories in Silvassa and Mumbai.
With a strong base of Indian natural essential oils namely Zaffran oil, Shamamatul Amber oil, Dehn Al Oudh, etc, they are catering to the demands of various manufacturers not only in the UAE but across the Gulf and MENA region. They are well known to create fragrances for sprays, room fresheners, aerosol, deodorant, bakhoor, dakhoon and concentrated oil roll-ons.
Building an ecosystem
Fragomatrix is investing in nurturing a sustainable ecosystem when it comes to the procurement of our natural ingredients.
They specialise in unique raw materials and today have close to 23 captive ingredients - uniquely available only to them. They have a dedicated team that has been to far-off forests and topographical regions, identifying unique flavours and ingredients, understanding their commercial viability, educating farmers and creating a sustainable ecosystem.
For instance, they have several initiatives to educate farmers, provide financial assistance, etc. that facilitates their procurement of raw materials and at the same time also ensures that the environment is not damaged.
This ecosystem has now become the strong pillar that continues to drive growth and enrich the Fragomatrix legacy. It is these efforts that make their fragrances unique and impossible to replicate. A very strong reason - why they see a lot of repeat and happy clientele.
The legacy continues
Fragomatrix has been manufacturing award-winning exclusive fragrances and also has remarkable products in Oriental fragrances like Mukhallats, Oudh and Dehn Al Oudh, etc.
With the help of the flora and fauna around the factories, Fragomatrix has the ability to extract and manufacture supreme quality natural essential oils like Nagarmotha, Kewra, Vetiver, Jasmine, etc. and Indian attars like Shamama, Zaffran, Amber, Heena, Motia, etc. Even during the global crunch in fragrance raw-materials, the company supplied their fragrances without compromising on quality not only in the Saudi Arabian market but also in the entire Middle East.
Today, the brand has spread their influence all over the globe successfully creating their own league.
