Hugo Boss and Coty have renewed their license agreement, which includes all Boss and Hugo fragrances for men and women.
“We are excited to continue our successful partnership with Coty and are convinced that we have the right partner at our side to exploit the full potential of Boss and Hugo in the global fragrance business,” says Daniel Grieder, CEO of Hugo Boss AG.
Sue Y. Nabi, CEO, Coty, adds: “We are delighted to extend our highly successful partnership with Hugo Boss, one of the leading premium fragrance brands in our portfolio. Together, we have created many iconic male fragrances, which have been enthusiastically received by consumers, and we look forward to build on these successes.”
Plans for Expansion
Hugo Boss aspires to claim a leading global role in men’s fragrances and will place particular emphasis on the U.S. market in the coming years. The joint future developments will complement the successful Boss Bottled range and fully reflect the Be Your Own Boss brand platform. In addition, Hugo Boss plans to continue expanding its share of Boss women’s fragrances in key European markets and lay the foundation for this segment to grow into the U.S. market.
